NikkieTutorials
From youtuber.wiki, the free YouTube encyclopedia
| Channel information | |
|---|---|
| Handle | @nikkietutorials |
| Country | Netherlands |
| Niche | Makeup |
| Subcategories | Fashion, Entertainment |
| Created | June 23, 2008 |
| Statistics | |
| Subscribers | 15.4 million |
| Total views | 2,709,094,365 |
| Videos | 958 |
| Global rank | #1,032 |
| Country rank | #1 in Netherlands |
| Niche rank | #2 in Makeup |
| Est. earnings | $32,690 – $81,725 per month |
| Links | |
| YouTube channel | |
NikkieTutorials (@nikkietutorials) is a YouTube channel from the Netherlands in the Makeup niche, created on June 23, 2008.[1] As of November 2, 2026, it has 15.4 million subscribers, 2.7 billion total views and 958 videos, ranking #1,032 among tracked channels worldwide.[2]
Overview
NikkieTutorials is a major content creation powerhouse that launched on YouTube in 2008, building an audience of 15,300,000 subscribers through consistent content creation. With 950 videos generating 2,577,021,414 total views, the channel maintains an average of 2,712,654 views per video. The channel evolved over 18 years of content creation, establishing itself as a recognized presence in its category through consistent uploads and audience engagement. Their content strategy and community building efforts have positioned them among successful YouTube creators in their field.[2]
Statistics
| Subscribers | 15,400,000 |
|---|---|
| Total views | 2,709,094,365 |
| Videos | 958 |
| Average views per video | 2,827,865 |
| Global rank | #1,032 |
| Rank in Netherlands | #1 |
| Rank in Makeup | #2 |
| Monthly views (estimated) | 24,036,713 |
| Estimated monthly earnings | $32,690 – $81,725 |
| Estimated yearly earnings | $392,279 – $980,698 |
| Estimated lifetime earnings | $3.7 million – $9.2 million |
| Estimated net worth | $25.4 million |
Earnings are estimates at a revenue per thousand views of $1.36–$3.40, not reported income.
Growth
| Period | Subscribers gained | Views gained |
|---|---|---|
| 1 day | 0 | +454,042 |
| 7 days | 0 | +3,329,723 |
| 30 days | 0 | +24,036,713 |
| 365 days | — | — |
Milestones
Achieved
- subscribers: already past 10 million when tracking began (May 3, 2026)
- videos: already past 500 when tracking began (May 3, 2026)
- views: already past 1 billion when tracking began (May 3, 2026)
Upcoming
- subscribers: 50 million, not yet projected
- views: 10 billion, not yet projected
Projections extrapolate recent growth and change as the channel grows.[2]
Top videos
The most-viewed videos on NikkieTutorials's channel:[1]
| # | Title | Published | Views | Likes |
|---|---|---|---|---|
| 1 | ICE CREAM lipstick?! 🍦👄 | January 1, 2025 | 54,567,655 | 2,303,515 |
| 2 | this filter decides my MAKEUP + number of PUMPS! 😱😮💨 | August 10, 2025 | 43,821,542 | 1,214,407 |
| 3 | LABUBUS Pick My Makeup Look! 🖤🌈✨ | June 18, 2025 | 35,624,924 | 1,190,758 |
| 4 | trying LACE Lips!! 🖤 | April 1, 2025 | 30,359,531 | 1,364,818 |
| 5 | BUBBLE Makeup?! 🫧😱 | June 30, 2025 | 28,623,212 | 781,081 |
| 6 | this VIRAL Fenty Lip Combo is MAGIC! 🔮✨ | November 5, 2025 | 26,610,309 | 1,082,626 |
| 7 | trying HOLOGRAPHIC skin.. cause why not? 🤔💿✨ | January 4, 2026 | 22,527,039 | 1,063,739 |
| 8 | trying a GREEN magical DUOCHROME eyeshadow?! 😱💚 | May 11, 2026 | 17,143,435 | 711,911 |
| 9 | trying TAPE makeup?! 🤔 | September 26, 2024 | 15,141,325 | 696,469 |
| 10 | trying this CRAZY viral hair tool.. 🧐 | February 16, 2025 | 13,645,434 | 422,634 |
Niche and category
NikkieTutorials's primary niche is Makeup, where it ranks #2 among tracked channels. It is also listed under Fashion (#5) and Entertainment (#822).[2]
| Niche | Rank |
|---|---|
| Makeup | #3 |
| Fashion | #5 |
| Entertainment | #822 |
Channel keywords: nikkietutorials, nikkitutorials, power of makeup, makeup tutorial, makeup, beauty, cosmetics, first impressions, review, swatches, get ready with me, nikkie de jager, nikkie, nikkie makeup, transgender
See also
- James Charles (23.7 million subscribers)
- Makeup by Parul Garg (12 million subscribers)
- Cilia Ghass ⵣ (9.8 million subscribers)
- JessB! (9 million subscribers)
- Denitslava Makeup (8.6 million subscribers)
- Atarah Mayhew (8.1 million subscribers)
- Tati (7.8 million subscribers)
- Nawras Sattar|قناة نونو (5.7 million subscribers)
References
- "NikkieTutorials". YouTube.
- "NikkieTutorials" channel statistics and rankings, retrieved November 2, 2026.
- Statistics retrieved November 2, 2026.