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Nat and Essie

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Nat and Essie
Nat and Essie channel avatar
Channel information
Handle@natandessie
CountryUnited States
NicheKids
SubcategoriesEntertainment, DIY
CreatedFebruary 7, 2015
Statistics
Subscribers11.8 million
Total views1,992,195,244
Videos327
Global rank#1,579
Country rank#486 in United States
Niche rank#141 in Kids
Est. earnings$6,228 – $15,570 per month
Links
YouTube channel

Nat and Essie (@natandessie) is a YouTube channel from the United States in the Kids niche, created on February 7, 2015.[1] As of November 2, 2026, it has 11.8 million subscribers, 2 billion total views and 327 videos, ranking #1,579 among tracked channels worldwide.[2]

Overview

Nat and Essie is a major content creation powerhouse that launched on YouTube in 2015, building an audience of 11,900,000 subscribers through selective content creation. With 322 videos generating 1,975,458,091 total views, the channel maintains an average of 6,134,963 views per video. The channel evolved over 11 years of content creation, establishing itself as a recognized presence in its category through consistent uploads and audience engagement. Their content strategy and community building efforts have positioned them among successful YouTube creators in their field.[2]

Statistics

Channel statistics as of November 2, 2026[2][3]
Subscribers11,800,000
Total views1,992,195,244
Videos327
Average views per video6,092,340
Global rank#1,579
Rank in United States#486
Rank in Kids#141
Monthly views (estimated)4,579,424
Estimated monthly earnings$6,228 – $15,570
Estimated yearly earnings$74,736 – $186,840
Estimated lifetime earnings$2.7 million – $6.8 million
Estimated net worth$19.7 million

Earnings are estimates at a revenue per thousand views of $1.36–$3.40, not reported income.

Growth

PeriodSubscribers gainedViews gained
1 day0+132,011
7 days0+854,499
30 days0+4,579,424
365 days——
Subscribers over the last 90 days (August 5, 2026 – November 2, 2026): 11.9 million → 11.8 million[2]

Milestones

Achieved

  • subscribers: already past 10 million when tracking began (February 4, 2026)
  • videos: already past 100 when tracking began (February 4, 2026)
  • views: already past 1 billion when tracking began (February 4, 2026)

Upcoming

  • subscribers: 50 million, not yet projected
  • views: 10 billion, not yet projected

Projections extrapolate recent growth and change as the channel grows.[2]

Top videos

The most-viewed videos on Nat and Essie's channel:[1]

Niche and category

Nat and Essie's primary niche is Kids, where it ranks #141 among tracked channels. It is also listed under Entertainment (#1,235) and DIY (#70).[2]

NicheRank
Kids#328
Entertainment#1,235
DIY#70

See also

References

  1. "Nat and Essie". YouTube.
  2. "Nat and Essie" channel statistics and rankings, retrieved November 2, 2026.
  3. Statistics retrieved November 2, 2026.