Michelle Phan
From youtuber.wiki, the free YouTube encyclopedia
 | |
| Channel information | |
|---|---|
| Handle | @michellephan |
| Country | United States |
| Niche | Entertainment |
| Subcategories | Vlog, Self Improvement, Health |
| Created | July 18, 2006 |
| Statistics | |
| Subscribers | 8.5 million |
| Total views | 1,060,456,802 |
| Videos | 295 |
| Global rank | #2,361 |
| Country rank | #747 in United States |
| Niche rank | #444 in Entertainment |
| Est. earnings | $219 – $547 per month |
| Links | |
| YouTube channel | |
Michelle Phan (@michellephan) is a YouTube channel from the United States in the Entertainment niche, created on July 18, 2006.[1] As of November 6, 2026, it has 8.5 million subscribers, 1.1 billion total views and 295 videos, ranking #2,361 among tracked channels worldwide.[2]
Overview
Michelle Phan is a established digital media brand that launched on YouTube in 2006, building an audience of 8,510,000 subscribers through selective content creation. With 295 videos generating 1,059,865,287 total views, the channel maintains an average of 3,592,763 views per video. The channel evolved over 20 years of content creation, establishing itself as a recognized presence in its category through consistent uploads and audience engagement. Their content strategy and community building efforts have positioned them among successful YouTube creators in their field.[2]
Statistics
| Subscribers | 8,500,000 |
|---|---|
| Total views | 1,060,456,802 |
| Videos | 295 |
| Average views per video | 3,594,769 |
| Global rank | #2,361 |
| Rank in United States | #747 |
| Rank in Entertainment | #444 |
| Monthly views (estimated) | 160,963 |
| Estimated monthly earnings | $219 – $547 |
| Estimated yearly earnings | $2,627 – $6,567 |
| Estimated lifetime earnings | $1.4 million – $3.6 million |
| Estimated net worth | $5.5 million |
Earnings are estimates at a revenue per thousand views of $1.36–$3.40, not reported income.
Growth
| Period | Subscribers gained | Views gained |
|---|---|---|
| 1 day | 0 | +4,323 |
| 7 days | 0 | +43,488 |
| 30 days | 0 | +160,963 |
| 365 days | — | — |
Milestones
Achieved
- subscribers: already past 5 million when tracking began (February 4, 2026)
- videos: already past 100 when tracking began (February 4, 2026)
- views: already past 1 billion when tracking began (February 4, 2026)
Upcoming
- subscribers: 10 million, not yet projected
- views: 10 billion, not yet projected
Projections extrapolate recent growth and change as the channel grows.[2]
Top videos
The most-viewed videos on Michelle Phan's channel:[1]
| # | Title | Published | Views | Likes |
|---|---|---|---|---|
| 1 | Barbie Transformation Tutorial | October 7, 2009 | 69,511,261 | 203,465 |
| 2 | Lady Gaga Bad Romance Look | January 18, 2010 | 56,755,638 | 220,625 |
| 3 | Lady GaGa Poker Face Tutorial | May 8, 2009 | 35,039,659 | 78,357 |
| 4 | Zombie Barbie | October 26, 2012 | 27,955,389 | 165,975 |
| 5 | Seductive Vampire | October 12, 2009 | 19,512,320 | 105,654 |
| 6 | Easy Ways to Use Liquid Liner | April 2, 2013 | 16,000,172 | 205,459 |
| 7 | Why I Left | June 1, 2017 | 14,388,731 | 648,353 |
| 8 | Stretch Your Shoes With Ice | July 1, 2009 | 13,595,370 | 21,926 |
| 9 | Natural Looking Makeup Tutorial | May 21, 2007 | 12,783,325 | 47,732 |
| 10 | Snow White | October 19, 2009 | 12,569,771 | 47,820 |
Niche and category
Michelle Phan's primary niche is Entertainment, where it ranks #444 among tracked channels. It is also listed under Vlog (#415), Self Improvement (#34) and Health (#38).[2]
| Niche | Rank |
|---|---|
| Entertainment | #1,669 |
| Vlog | #415 |
| Self Improvement | #34 |
| Health | #38 |
Channel keywords: Michelle Phan, Makeup Tutorial, Makeup, Beauty, How To, Tutorial, MichellePhan, Michelle, Phan, Lifestyle, RiceBunny, Cosmetics, Look, Fashion, Style
See also
- PurpleStars02 (8.5 million subscribers)
- Ananped (8.5 million subscribers)
- JiDion (8.5 million subscribers)
- John Casterline (8.5 million subscribers)
- XCSchool (8.5 million subscribers)
- Taspio (8.5 million subscribers)
- Awesomeness (8.4 million subscribers)
- Adult Swim (8.4 million subscribers)
References
- "Michelle Phan". YouTube.
- "Michelle Phan" channel statistics and rankings, retrieved November 6, 2026.
- Statistics retrieved November 6, 2026.