LEGO
From youtuber.wiki, the free YouTube encyclopedia
 | |
| Channel information | |
|---|---|
| Handle | @lego |
| Country | United Kingdom |
| Niche | Kids |
| Subcategories | Entertainment, Animation |
| Created | October 22, 2005 |
| Statistics | |
| Subscribers | 22 million |
| Total views | 28,246,827,272 |
| Videos | 51,559 |
| Global rank | #544 |
| Country rank | #16 in United Kingdom |
| Niche rank | #62 in Kids |
| Est. earnings | $193,370 – $483,425 per month |
| Links | |
| YouTube channel | |
LEGO (@lego) is a YouTube channel from the United Kingdom in the Kids niche, created on October 22, 2005.[1] As of November 2, 2026, it has 22 million subscribers, 28.2 billion total views and 51,559 videos, ranking #544 among tracked channels worldwide.[2]
Overview
LEGO is a major content creation powerhouse that launched on YouTube in 2005, building an audience of 21,700,000 subscribers through prolific content creation. With 49,652 videos generating 27,757,290,448 total views, the channel maintains an average of 559,036 views per video. The channel evolved over 21 years of content creation, establishing itself as a recognized presence in its category through consistent uploads and audience engagement. Their content strategy and community building efforts have positioned them among successful YouTube creators in their field.[2]
Statistics
| Subscribers | 22,000,000 |
|---|---|
| Total views | 28,246,827,272 |
| Videos | 51,559 |
| Average views per video | 547,854 |
| Global rank | #544 |
| Rank in United Kingdom | #16 |
| Rank in Kids | #62 |
| Monthly views (estimated) | 142,183,784 |
| Estimated monthly earnings | $193,370 – $483,425 |
| Estimated yearly earnings | $2.3 million – $5.8 million |
| Estimated lifetime earnings | $38.4 million – $96 million |
| Estimated net worth | $19.3 million |
Earnings are estimates at a revenue per thousand views of $1.36–$3.40, not reported income.
Growth
| Period | Subscribers gained | Views gained |
|---|---|---|
| 1 day | +100,000 | +5,459,635 |
| 7 days | +100,000 | +37,174,568 |
| 30 days | +100,000 | +142,183,784 |
| 365 days | — | — |
Milestones
Achieved
- subscribers: already past 10 million when tracking began (February 4, 2026)
- videos: already past 25,000 when tracking began (February 4, 2026)
- videos: reached 50,000 on July 16, 2026
- views: already past 25 billion when tracking began (February 4, 2026)
Upcoming
- subscribers: 50 million, not yet projected
- views: 50 billion, not yet projected
Projections extrapolate recent growth and change as the channel grows.[2]
Top videos
The most-viewed videos on LEGO's channel:[1]
Niche and category
LEGO's primary niche is Kids, where it ranks #62 among tracked channels. It is also listed under Entertainment (#445) and Animation (#49).[2]
| Niche | Rank |
|---|---|
| Kids | #124 |
| Entertainment | #445 |
| Animation | #49 |
Channel keywords: lego, lego friends, lego city, lego ninjago, lego star wars, lego dreamzzz, lego marvel, cartoon, LEGOFortnite, Fortnite, LEGO Fortnite, ninjago, lego youtube, lego channel, lego fans
See also
- Ninja Kidz TV (24.8 million subscribers)
- Johny FamilyShow (23.8 million subscribers)
- SUPER SLICK SLIME SAM (23.6 million subscribers)
- Kids Land (22.3 million subscribers)
- Zuni and Family (21.9 million subscribers)
- Smile Family Spanish (21.8 million subscribers)
- Turma da Mônica (21.8 million subscribers)
- Like Nastya Collections (21.7 million subscribers)
References
- "LEGO". YouTube.
- "LEGO" channel statistics and rankings, retrieved November 2, 2026.
- Statistics retrieved November 2, 2026.